Focusing on software development and consulting
standpunkt digital repositions itself
In the future standpunkt will put its focus on process and software development as well as digital business and marketing strategies. In doing so, we center our service portfolio around the creation of web-based software solutions that can be securely integrated into the existing infrastructures of our clients at the highest technological level.
After Frederik Scheele became the new managing director alongside Uwe Roth in July 2022, this is the next step towards becoming a software manufacturer and tech innovator.
The repositioning is based on a thorough analysis of our activities and aligns with our clients’ needs and demands. Our goal is to fine tune our software and services to meet said demands. Going forward standpunkt will be focusing on providing solutions in three main areas:
Technology, Consulting and Digital Marketing.
Technology
We develop software based on the MACH architecture, which allows us to optimize business processes flexibly. We rely on a modular approach to system integration of hybrid web applications into IT infrastructure.
Consulting
With the help of our software and architecture consulting, we empower companies to make sustainable and innovative strategic technology decisions. Our services include maturity analysis as well as change and innovation management.
Digital Marketing
The alignment of technology and marketing presents challenges for many companies. With Data Driven Marketing and Online Marketing, we bundle competencies and skills to effectively support projects. We also help companies create remarkable experiences for their customers with brand activation.
"With our realignment and rebranding, we are entering the next phase of our transformation. Regarding performance, staff, and external image, we are evolving into a modern software company that meets the demands of our customers and the market. What we have been doing and developing for years is now reflected in the standpunkt brand."
In-house software product development will play another important part in business development in the future. Currently, standpunkt is launching an in-house developed CXM platform that is already being used by well-known companies. More on that will follow in the coming weeks.
As part of our repositioning and rebranding, we also launched a new website that presents the new service areas. Together with melchers werbung, we developed the new corporate design for standpunkt. A redesign of our office space as well as switching from fixed workstations to desk sharing and an open workspace were the first measures to deepen our interdisciplinary approach. The logo was also redesigned to better reflect the company with its modern and clean look.
"In today’s software development, data security and artificial intelligence are important factors that must be taken into account when developing secure and reliable software applications. - This is what the new standpunkt brand stands for."
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